The time has come again to leave Apple where I started in 2012, left in 2018, and then returned in 2021.

My biggest fear is abandonment, the fear of being forgotten or left out, or what’s known as Athazagoraphobia.

A logo needs to represent why you’re different. How do you feel or want to be different in the legal services industry? Why should people choose you, etc.? Answers to those questions are a better start to making an effective logo. Not whether to be descriptive or not.