As 2022 comes to a close I've witnessed many rebrands. Whether that be a completely new name or an iteration, I love the process that a rebrand goes through. And what I feel is my favorite is purely subjective. This will be the first time I've shared my yearly opinion. I want to do this every year to showcase my overall stance that also puts a mark on the year.
This year felt like a refinement year—take what was good and reMARKable and refine it, make it simpler.
With refinement as my overall theme and feel for 2022 my favorite rebrand was Sprite.