Site tour — hero, service pages, state tournament shirts, and the quote form.
What they needed
Bowen Design & Print is a family-owned custom apparel and graphics shop in Norwalk, Iowa, serving businesses, schools, and teams across Central Iowa since 2011. This site supports their growth, shows off the full range of services, and points customers to the many team and school shops they run.
The problem
A shop that prints for 15,000+ customers across screen printing, embroidery, sublimated apparel, signs, vinyl graphics, and laser engraving needs a homepage that can route each visitor fast — a business owner, a coach outfitting a state tournament team, or a parent looking for their school's spirit wear shop.
What I built
The homepage leads with a full product spread (hoodie, cap, bottle, jersey) under a direct "We've got you covered, literally" headline, then routes into service detail pages, a state-tournament-specific showcase by sport, popular brand logos, and a fundraising callout. A dedicated banner surfaces the Norwalk Warrior Wear store for anyone who landed looking for spirit wear specifically. Every section ends in a quote path, and the contact page keeps phone, email, and the form all one scroll away.
The work
- Homepage, service detail pages (Screen Printing, Embroidery, Sublimated Apparel, Signs & Vinyl Graphics, Laser Engraving), and Who We Serve / State Tournaments pages
- Sport-by-sport tournament shirt showcase and popular-brand logo strip
- Norwalk Warrior Wear store callout and fundraiser tracking ($75,000+ raised)
- Start a Quote flow and contact form with phone/email fallbacks
- Responsive layout from desktop through tablet and mobile